If you have no time to rest, it’s exactly the right time
— Mark Twain
April’s been very busy and interesting for us at Facilio, with back to back events through the month. We were in Dubai for the Annual RetrofitTech Dubai Summit and a week after, we were flying to the other end of the world, to be a part of two significant industry events in the United States.
So how did we manage a fully packed Aprill?
Buildings constantly strive to improve efficiency and sustainability performance through heavy retrofitting investments. The Middle East was thrilled to see how a software-driven approach to real-time building performance could get more return on investment than heavy physical retrofits.
With our partners driving engagement at both the booths, we were on conversations->demos->repeat mode for two days in a row, sustaining love for Facilio in the Middle East 🙂
The Niagara Summit 2018 in New Orleans, United States organised by Tridium was a massive event and we wanted to outrun ourselves, in planning and execution.🙂 We brainstormed over Biriyani and coke for a campaign theme until the obvious struck us from the other universe.
‘Ok what does Facilio do?’
‘We enable continuous efficiency for buildings, in real-time through…’
‘Cut the jargons, will you?’
‘Ok. Well.. we make buildings awesome’
‘What do you mean awesome?’
‘Something that’s tech-savvy, super cool, fun and useful. Something like a, umm, superpower.’
‘Wait, how about a Superpowers/Superhero theme?’
We zeroed in on the theme: Superpower to buildings.
From strategy to booth logistics to social campaign, we planned everything with zeal because ‘Who doesn’t like Superheroes?’ (It doesn’t count even if you like Joker over Batman).
To start with, we published a blog that lists ‘5 Reasons why you should meet Facilio at Niagara Summit’. Then, we had all our event collaterals designed around the theme – flyers (Top 10 superpowers to buildings), laptop stickers, booth backdrop – even in flesh at the booth with our Superhero character artist who was a hit among the crowd.
Great engagement at the booth, our zeal returned in multiples, on and off site. The event gave us lot of networking opportunities, a handful of prospective channel and customer leads, and exciting new relationships to build on.
And, boy, it was an informative event with round the clock keynotes and presentations.
But the cherry on the top was Facilio being listed No.1 in the Niagara Summit New Product Honorable Mentions. If that’s not launching in style in the US, I don’t know what is 🙂
The CxEnergy 2018 Conference at Las Vegas, United States saw us meeting a lot of potential partners focused on driving energy efficiency across buildings with our real-time predictive performance analytics. Drop us a message if you want to partner with Facilio 🙂
So, It was a lot of work in a month’s time and we had to rock them all and how?
Our takeaway from an eventful month, that was April:
It is never enough to reiterate how the very validation of the problem, that one pressing concern of the customer we seek to solve and reception for how we solve it, affirms our existence and effectiveness, as a product, as a company and our vision to positively impact the built environment. After all,
The impact of solving a problem is universal, beyond geographies